RuffGuard

2025

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Hardware

RuffGuard is a patented pipe isolator with an integrated nail plate, satisfying two code requirements for pipe protection with one product, reducing material costs while cutting labor and installation time in half. I built the website, brand, and 3D animations.

The final website was designed and built in Webflow and is live at RuffGuard.com

I worked with the client to build a bespoke brand, custom website, illustrations, and a 3D animation for their product: a new type of construction hardware.

I went through a series of options to land on the final treatment of the logo which reminded me of a 50s/60s hardware brand you'd see at your hometown general store.

Using Rhino, Blender, and Illustrator, I built a series of isometric illustrations with callouts. These are intended to be reminiscent of an Ikea catalog or a construction blueprint.

Using Rhino, Blender, and After Effects, I built this 3D animation of the product in use to be used on the website.