Amber is an insurance company made for EV hardware: batteries, drive units, et al.
I was tasked with butting together a starter brand with colors, logos, icons, a visual direction. I took all of these elements and built out a fantastic and dynamic website for their launch using Webflow. I plotted out many of the details in Figma and created illustrations that were then animated in After Effects. These animations were converted into JSON files and tied to user interations on the page to form a kind of "journey" for the user. The result was a landing page that took you on a mini road trip through the product.
You can check out the final version of the website and animations at getamber.com
